At the end of 2019, I was a burned out mess.

The thing that I had left my soul sucking, 6-figure consulting job for in 2008, (my passion+the thing that I absolutely loved and never felt like work), had become the thing that I dreaded.

In October 2019, I remember traveling back home after teaching the last I Am Not Afraid To Lift® workshop for the year, thinking “I don’t want to do this anymore. I’m done”…

Then in November 2019 after my last speaking engagement of the year, I remember coming home to new client requests who wanted to “BUY NOW”, and rather than feeling grateful for the abundance, I felt overwhelmed by my already full client roster and nauseous at the thought of having to write strength training programs.

I needed a break.

I needed a change.

I needed to reset, refocus, and get inspiration and motivation back.

I thought WHAT I was coaching was the problem… BUT, it wasn’t.

My unhealthy relationship with money and lack of self worth was the problem.

I had spent that entire year undercharging for my worth and the results I delivered.

As a result, at the end of the year I found myself resenting my business because I was underpaid and overworked and it was MY FAULT.

Instead of healing my relationship with money, working on my self worth, and charging prices that a coach of my caliber should charge, I did MORE – more clients, more workshops, MORE WORK.

I was driven by my goal of hitting $100k in revenue and would do whatever it took to reach it, even at the expense of my health and sanity.

Plus I thought all the “more” would make me feel worthy.

Then, my mental burnout carried over into physical burnout and I was diagnosed with Stage 2 Adrenal Dysfunction and struggling to regulate my low thyroid and Hashimoto’s.

I needed to press the reset button on my business, take care of my health, and work on myself.

Finally at the end of 2019 I hired a coach.

On our first coaching call she told me to charge $1k/month for business coaching and my jaw dropped.

I couldn’t ask people for that kind of money!!

Then I realized, THAT was the problem right there.

Of course I could ask people for that kind of money and MORE because I am so worth it.

The irony was that in order to finally have this realization and actively do the work to unapologetically own the higher prices I was worth, I needed to invest a pants pooping $30k in my coach and do the very uncomfortable thing of charging 4+5 figures for my services until I was comfortable with it.

I’ve spent the last 2 years owning my worth and charging it loud and proud.

My worth is no longer defined by how busy I am or how much work I do, but for the results I deliver and my many years of experience as a leader, change agent, and top notch coach.

And one of the things that lights me up the most is helping other strength, fitness, nutrition, life, and other wellness professionals to own their worth and charge accordingly.

In fact, this ended up being one of the coaching topics during Wednesday’s I Am Not Afraid To Lift® Mentorship training – What to charge, how to charge it, and how to OWN it.

I’m so excited to get back to strength, nutrition, and hormone balance coaching and to redefine business coaching with my style of mentorship programs and 1:1 business coaching.

In case you missed it, on Monday I launched a BRAND NEW 1:1 Offer: EmpowerU Elite 1:1 Coaching🎉.

EmpowerU Elite 1:1 Coaching has 6 Pillars:

  1. Fitness & Strength
  2. Nutrition
  3. Hormone Balance
  4. Mindset
  5. Sleep
  6. Entrepreneurship & Business

Each different package under EmpowerU Elite is structured to help you to achieve balance between the pillars to crush your goals.

There are 3 options to choose from:

  1. Fitness/Strength Training, *Nutrition, & Mindset
  2. Business Coaching only
  3. Fitness/Strength Training, *Nutrition, Mindset & Business Coaching 

*Nutrition includes nutrition and lifestyle changes to optimize hormone balance.


With EmpowerU Elite Coaching, I want to help you increase your confidence, unleash your inner badass, and achieve unrealistic goals whether business or fitness.

Are you with me?

I have 3 spots available right now.

Apply to work with me in the EmpowerU Elite 1:1 Coaching Program by click on the pretty purple button below👇🏽

Helping you to OWN YOUR WORTH, unapologetically,

Artemis