How “Unsexy Training Methods” Catapulted My Career

A quick note before I get onto today’s topic – I have received a great response to the launch of my: I Am Not Afraid To Lift® Mentorship group coaching program, however, the feedback I have received is that the Live Event to kick off the program is too soon. Based upon this feedback, I have rescheduled the Live Event and the kick off of the program to a later date.

The *NEW* date for the Live Event is June 12-13, 2020 in Las Vegas, Nevada. ALSO, if you sign up by April 30, 2020 then your lodging is FREE! ON ME! Provided that you stay at the AirBnb that I reserve for the Live Event. General deadline to apply is May 30, 2020.

You can apply for the I Am Not Afraid To Lift® Mentorship ==> HERE <==

After you complete the application then I will email you to schedule a call to discuss the details of the program and how it aligns with your professional and business goals.

This program is open to only a SELECT group of 10 women who I think are a good fit for the program. Therefore space is limited and I am currently interviewing ladies who have applied.

NOW, onto the subject of today’s post,“How Unsexy Training Methods Catapulted My Career”

I got into the fitness business because I wanted to help people live longer, healthier, stronger lives and inspire and motivate them to achieve things they never thought possible.

With that mission in mind, in February 2012, I started to write my blog Iron Body By Artemis, and regularly post to Facebook. At that time, Instagram wasn’t really “a thing” yet, and people were still reading blogs.

On my blog I shared my story about my career transition from IT Consultant to Personal Trainer and I started to share my journey about training for the Iron Maiden Challenge. I shared my victories, my struggles and all things kettlebells and strength training.

Every time I published a new blog post, all I heard were crickets chirping and thought, “No one other than me and mom is reading this.” Regardless, I kept sharing stories on my blog and posting videos about strength training to Facebook.

Fast forward to September 2013, I was assisting at a StrongFirst Level II Certification. As I was checking students in on the first day, at least two  handfuls of women approached me to share that they read my blog and to thank me for helping them get their first pull-up or with some other lift, or to overcome some mental obstacle in their training, or for inspiring them to set a goal to achieve something that they never before thought was possible.

I had goosebumps as I spoke to these women and learned how what I shared impacted them. This motivated me to keep sharing.

Then in April 2014, a manager from Crunch Gym at 34th Street in New York City sent me a Facebook message and invited me to speak to his trainers at his gym about empowering women through strength training. He wanted to PAY ME to speak to his staff! I was amazed and honored. I had just landed my very first speaking engagement. The title of my talk was “Unsexy Training Methods Produce Sexy Results.”

After this talk I created my women’s strength workshop, I Am Not Afraid To Lift®, and taught my very first Lift® workshop (which sold out!) 5 months later in September 2014 at Drive495 in New York City to a packed house of 30 women. The rest, is HERstory ;).

In 2012, if you told me that writing my blog and sharing online would lead to a 6-figure business, creating my own internationally known women’s strength workshop, I Am Not Afraid To Lift®, and to speaking at fitness events like Perform Better, Mark Fisher Fitness Fitness Lab, Fitness Revolution Nation and many others, PLUS Craig Liebenson’s First Principles of Movement at  EXOS next to badass Rachel Balkovec (first woman to be hired full-time as a hitting coach by a major league baseball team – the NY Yankees) , I would not have believed you.

Do want to build your online business JUST LIKE THIS? I CAN HELP YOU. I can help you to grow your online fitness business to 100k in 12 months and help you to transition from personal trainer to leader and land your first, and many more, speaking engagements.

If you,

  • Have an in-person business and would like to transition 100% online but do not know how.
  • Are struggling to make ends meet with the income that you are making from your personal training business and wondering if you are going to need to change careers in order to have financial freedom.
  • Struggling to grow beyond 5 figures.
  • Feel stuck day in and day out, living groundhog day every day, without any foreseeable growth financial or otherwise.
  • Want to add an easy 5 figures to your annual income.

Then 1:1 Business Coaching with me is for YOU. Apply to work with me ==> HERE <==


Yours in Strength,



Artemis Scantalides


EmpowerU Online Coaching

I Am Not Afraid To Lift® Workshops

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