More people than ever are flooding Instagram with content, advice, tips, and tools. If you are a Fitness Professional who is new to building an online business, or trying to build your online business, it’s easy to get lost in the crowd, ESPECIALLY if your content and messaging is not clear.

Create a clear post that has effective format and structure to catch the eye of your audience and your ideal client while scrolling so that you will be SEEN. This will increase engagement, create leads, initiate sales, and therefore grow your business.

The 5 biggest mistakes I see with Instagram posts are:

1. No clear headline about the subject of the post.
2. The post does not introduce the problem properly through a personal story or a client “before” scenario.
3. The post does not present a solution to the problem and a real-life example of success whether through personal success or a client “after” scenario.
4. No call to action.
5. No spacing. The text is just a big blob of mumbo jumbo and no one wants to read that.

A clear INSTAGRAM post, so that your content is SEEN, should include the following [see at the end of this email for an example post PLUS a video that provides more detail]:

1. HEADLINE. This should be capitalized so that it stands out and addresses a common question or concern that your ideal client is having.
2. INTRODUCE THE PROBLEM. Give a personal example/story OR share an example from one of your clients – this could be a general problem or question that comes up frequently with your clients.
3. PROVIDE A SOLUTION. Share a solution to the problem that is a real-life example of how the problem was solved. Should be based upon your own personal success or your client’s success, and connected to the problem you introduced and how you introduced the problem.
4. CALL TO ACTION. Always have a call to action at the end of your post, whether the CTA is selling something or requesting engagement from your audience, example “link in bio to apply”, or “do you agree? Please share below” or “give me a [insert emoji] below if you feel me, etc.”
5. CLEAR SPACING and FORMATTING. Take the time to learn how to format a clear Instagram post with spacing. You can google this! Some tips on this:

• • Hard return after ‘.’ , ‘!’, or ‘?’;
  • If the sentence ends with an emoji or a character like ‘;’ or quotations, then hard return and insert a character like ‘.’ in between lines;
  • Use a spacing app like ‘Postme’.

EXAMPLE IDEAL POST BELOW…

Watch the video below for more detail on this…

One more tip that is EXTREMELY important is to create your content in a different app FIRST before posting to Instagram.

For example, use notes, MS Onenote, or MS Word to write and SAVE your content first. Me? I write all of my content in MS Word and then save it under a folder entitled “Social Media” and then in a subfolder for the year e.g. “2020”.

Then transfer the content/text to your phone via text message or the cloud. From there, copy and paste into Instagram. After you paste it in Instagram you will need to reformat it before you post. You may even need to go back and edit the post and reformat it again if it doesn’t turn out the way you want to – I do this ALL THE TIME!

Watch the video below for more detail…

*FREE WEBINAR: IG BIO BEST PRACTICES*

I will be having a FREE webinar THIS THURSDAY APRIL 2, 2020 AT 3 PM PACIFIC TIME/ 6 PM EASTERN TIME for online business owners about how to create an IG Bio that is clear, simple, effectively speaks to your ideal client, reads like a business card, AND boosts SEO compliance. That’s right! You can optimize your IG BIO so that it comes up in searches. PLUS I will provide FREE IG BIO Audits to anyone who wants to have their IG BIO Audited.

SIGN UP FOR THE IG BIO WEBINAR ==> HERE <==

In the meantime, if you’re looking to transition your business online, grow your online business, or have been forced to transition online and need help, NOW is the time to hire a coach to help you and I CAN HELP YOU! I just opened up two more 1:1 Business Coaching spots.

Apply for 1:1 Business Coaching with me ==> HERE <==

After you complete the application, I will contact you to schedule a ZOOM video call to chat with you about how I can help you to build your online business. There is no obligation to sign up if you apply, it simply gives you the opportunity to schedule a call with me to explore the option.

I look forward to speaking with you!

Yours in Strength,

Artemis

Follow me on Instagram @Artemis_Scantalides 

Artemis Scantalides

Owner

EmpowerU Online Coaching

I Am Not Afraid To Lift® Workshops