Are you dying to break free of the “BRULES”?

In 2003, while I was working in an office full-time as a contracts administrator, I started working part-time as a spin instructor.

I LOVED my job as a spin instructor. Each time I taught a class I felt passion and joy from the inside out. It invigorated me to know that I truly made a difference in the lives of the people who attended my spin classes and that I helped them to not only to be healthier in body, but also in mind. My classes helped them to relieve stress and to either start their day off right or give them something to look forward to at the end of day.

I loved my job as a spin instructor more than my office job.

I loathed working in an office. It made me feel lifeless and unmotivated.

It was like the difference between brilliant HD color and monochrome.

In my mind, working as a spin instructor was the gateway to my dream job, my PARADISE, but seemed impossible to make a reality. I could see the door cracked open with light shining in, but I wasn’t sure how to pull the door wide open and leap into the sunlight.

Because of BRULES – BULLSHIT RULES, (per Vishen Lakhiani, Founder of Mindvalley), imposed on us by society that dictate that we SHOULD do this or that – I had limiting beliefs about what I SHOULD be doing for a living.

My beliefs told me that I SHOULD be working in an office with a steady salary, benefits, and the illusion of job security.

For 5 years I followed these BRULES and stayed at my office job. As a result, I felt completely out of alignment evidenced by the constant pain, anxiety, and angst I felt every day as I woke up to go to work and muscle through my day.

I finally got to the point that I felt like I was busting at the seams. I had to make a change to relieve this pain so that I could live a life that ignited my soul instead of crushing it.

In 2008, despite the naysayers who lived by the BRULES and told me that I was stupid to leave my “secure” office job or that I would fail and that it’s impossible to make a living as a personal trainer, I finally took the leap and left my office job to work full-time in the fitness industry. I never looked back.

Since that day in 2008, I went on to create an established career in the fitness industry as a leading female strength coach, speaker, and leader and built multiple successful businesses starting with a successful business in a commercial gym setting, to owning and operating my own fitness facility and an internationally successful women’s strength workshop, I Am Not Afraid To Lift®, and now a 6-figure online business.

If you break free of the BRULES and BELIEVE then you will realize what is possible and SEE your dream become a reality.

Are you dying to break free of the BRULES? I CAN HELP YOU. Apply for 1:1 Business Coaching with me to start building YOUR PARADISE. NOW, more than ever, is the time to start building your online business.

Apply for 1:1 Business Coaching with me ==> HERE <==

If you,

  • Have an in-person business and would like to transition 100% online but do not know how.
  • Are struggling to make ends meet with the income that you are making from your personal training business and wondering if you are going to need to change careers in order to have financial freedom.
  • Struggling to grow beyond 5 figures.
  • Feel stuck day in and day out, living groundhog day every day, without any foreseeable growth financial or otherwise.
  • Want to add an easy 5 figures to your annual income.

Then 1:1 Business Coaching with me is for YOU.


Yours in Strength,



Artemis Scantalides


EmpowerU Online Coaching

I Am Not Afraid To Lift® Workshops


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