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As a personal trainer, when it comes to marketing one’s business, or simply making that connection with a client, potential client or even a colleague, I’ve often heard the phrase, “Tell your story.” This is actually something that John DuCane highlighted at the RKC (Russian Kettlebell Challenge) Certification Training I attended in April 2011. As personal trainers, we are strength, nutrition and lifestyle coaches, in addition to being role models, mentors and… Read More